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وی یو ایم جی ٹی ۳۰۱: مارکیٹنگ کے اصول (ورچوئل یونیورسٹی آف پاکستان)

از Virtual University of Pakistan

کورس کی زبان
کورس کی زبان: اردو + انگریزی
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ابتدائی
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154 اسباق · 16.9 گھنٹے

آپ کیا کر سکیں گے

  • مارکیٹنگ کے بنیادی تصورات اور رجحانات بیان کرنا
  • صارف کے خریداری کے فیصلے کا عمل بیان کرنا
  • سیگمنٹیشن، ٹارگٹنگ اور پوزیشننگ کا اطلاق کرنا
  • پروڈکٹ، قیمت اور پروموشن مکس کی منصوبہ بندی کرنا

اس کورس کے بارے میں

یہ ورچوئل یونیورسٹی آف پاکستان کا کورس MGT301 مارکیٹنگ کے اصول ہے جو ۱۵۴ مختصر موضوعاتی ویڈیوز میں ہے۔ مارکیٹنگ کی تعریف اور رجحانات، مارکیٹنگ حکمتِ عملی، صارف کا رویہ اور خریداری کا فیصلہ، سیگمنٹیشن اور پوزیشننگ، برانڈ، قیمت کے عوامل، پروموشن مکس اور پائیدار مارکیٹنگ ترتیب سے پڑھائے گئے ہیں۔ لیکچر انگریزی اور اردو کے امتزاج میں ہیں۔

شروع کرنے سے پہلے: کسی پیشگی علم کی ضرورت نہیں

نصاب

154 اسباق · کل 16:51:55

  1. 1Introduction | Principles of Marketing | MGT301_Topic00111:07
  2. 2Recommended Readings | Principles of Marketing | MGT301_Topic0025:23
  3. 3How to Study? | Principles of Marketing | MGT301_Topic0036:35
  4. 4Course Activities & Assessments | Principles of Marketing | MGT301_Topic00413:40
  5. 5Marketing and My Life | Principles of Marketing| MGT301_Topic0054:54
  6. 6What is Marketing? | Principles of Marketing | MGT301_Topic00610:17
  7. 7Defining Marketing | Principles of Marketing |MGT301_Topic0075:22
  8. 8Marketing Vocabulary I | Principles of Marketing | MGT301_Topic0088:50
  9. 9Marketing Vocabulary II | Principles of Marketing | MGT301_Topic0097:47
  10. 10Marketing As Demand Management | Principles of Marketing | MGT301_Topic0108:43
  11. 11Demand Situations | Principles of Marketing | MGT301_Topic0119:14
  12. 12Marketing Orientations I | Principles of Marketing | MGT301_Topic0128:51
  13. 13Marketing Orientations II | Principles of Marketing | MGT301_Topic0137:52
  14. 14Defining Marketing Management | Principles of Marketing | MGT301_Topic0147:21
  15. 15Managing Customer Relationships | Principles of Marketing | MGT301_Topic0157:52
  16. 16Capturing Customer Value | Principles of Marketing | MGT301_Topic0166:55
  17. 17New Trends in Marketing | Principles of Marketing | MGT301_Topic0176:10
  18. 18Changing Marketing Landscape | Principles of Marketing | MGT301_Topic0188:41
  19. 19How Does Marketing Work? | Principles of Marketing | MGT301_Topic01911:20
  20. 20The Marketing Environment | Principles of Marketing | MGT301_Topic0209:07
  21. 21Marketing Micro Environment | Principles of Marketing | MGT301_Topic0217:34
  22. 22Actors of Microenvironment | Principles of Marketing | MGT301_Topic0227:51
  23. 23Principles of Marketing | MGT301_Topic0237:35
  24. 24Publics II | Principles of Marketing | MGT301_Topic0246:59
  25. 25The Macroenvironment | Principles of Marketing | MGT301_Topic0255:18
  26. 26Demographic Environment | Principles of Marketing | MGT301_Topic0269:42
  27. 27Economic Environment | Principles of Marketing | MGT301_Topic0279:55
  28. 28Natural Environment | Principles of Marketing | MGT301_Topic0286:38
  29. 29Technological Environment I | Principles of Marketing | MGT301_Topic0294:41
  30. 30Technological Environment II | Principles of Marketing | MGT301_Topic0303:32
تمام 154 اسباق دکھائیں
  1. 31Political Environment | Principles of Marketing | MGT301_Topic0314:51
  2. 32Cultural Environment | Principles of Marketing | MGT301_Topic0323:05
  3. 33Responding to Environment | Principles of Marketing | MGT301_Topic0335:51
  4. 34Organization & Marketing Strategy | Principles of Marketing | MGT301_Topic0346:21
  5. 35Environment Analysis | Principles of Marketing | MGT301_Topic0354:41
  6. 36Internal Analysis | Principles of Marketing | MGT301_Topic0365:41
  7. 37Vision | Principles of Marketing | MGT301_Topic0376:20
  8. 38Mission | Principles of Marketing | MGT301_Topic0382:30
  9. 39Objectives | Principles of Marketing | MGT301_Topic0395:41
  10. 40Business Portfolio | Principles of Marketing | MGT301_Topic0404:41
  11. 41Portfolio Analysis, BCG Matrix | Principles of Marketing | MGT301_Topic0419:46
  12. 42Product-Market Expansion Grid | Principles of Marketing | MGT301_Topic0426:47
  13. 43Value Chain | Principles of Marketing | MGT301_Topic0436:55
  14. 44Market Segmentation | Principles of Marketing | MGT301_Topic04410:44
  15. 45Managing Marketing Strategy | Principles of Marketing | MGT301_Topic0453:45
  16. 46Return on Marketing Investment | Principles of Marketing | MGT301_Topic0463:59
  17. 47Managing Marketing Information | Principles of Marketing | MGT301_Topic04710:46
  18. 48Internal data | Principles of Marketing | MGT301_Topic0488:01
  19. 49How does Marketing Information System Work? | MGT301_Topic0494:03
  20. 50Marketing Research Process | Principles of Marketing | MGT301_Topic0506:32
  21. 51Types of Research | Principles of Marketing | MGT301_Topic0517:11
  22. 52Meaning of Data | Principles of Marketing | MGT301_Topic0526:17
  23. 53Types of Research Techniques | Principles of Marketing | MGT301_Topic0537:16
  24. 54Different Contact Methods for Data Collection | Principles of Marketing | MGT301_Topic0545:35
  25. 55Consumer Buyer Behaviour | Principles of Marketing | MGT301_Topic0558:22
  26. 56Characteristics Affecting Consumer Buyer Behaviour | Principles of Marketing | MGT301_Topic0564:11
  27. 57Cultural factors I | Principles of Marketing | MGT301_Topic0578:13
  28. 58Cultural factors II | Principles of Marketing | MGT301_Topic0586:58
  29. 59Social Class | Principles of Marketing | MGT301_Topic0596:34
  30. 60Social Factors | Principles of Marketing | MGT301_Topic0605:31
  31. 61Personal Factors | Principles of Marketing | MGT301_Topic0615:08
  32. 62Personality | Principles of Marketing | MGT301_Topic0623:23
  33. 63Psychological Factors | Principles of Marketing | MGT301_Topic0638:17
  34. 64Perception | Principles of Marketing | MGT301_Topic0644:07
  35. 65Belief & Attitudes | Principles of Marketing | MGT301_Topic0654:45
  36. 66Types of Buyer Decision Behaviours | Principles of Marketing | MGT301_Topic0665:00
  37. 67Buyer Decision process | Principles of Marketing | MGT301_Topic0675:05
  38. 68Decision Process for New Products | Principles of Marketing | MGT301_Topic0684:27
  39. 69Influences on New Product Adoption | Principles of Marketing | MGT301_Topic0696:32
  40. 70Business Buyer Behaviour | Principles of Marketing | MGT301_Topic0708:46
  41. 71Business Buying Process | Principles of Marketing | MGT301_Topic0715:40
  42. 72Influences on Business Buyer Behaviour | MGT301_Topic0729:09
  43. 73Types of Buying Situations | Principles of Marketing | MGT301_Topic0734:30
  44. 74Participants of Business Buying Process | Principles of Marketing | MGT301_Topic0746:18
  45. 75Buying in Businesses | Principles of Marketing | MGT301_Topic0758:39
  46. 76Institutional Markets | Principles of Marketing | MGT301_Topic0766:29
  47. 77MGT301_Topic07711:10
  48. 78Customer Driven Marketing Strategy | Principles of Marketing | MGT301_Topic0785:15
  49. 79Market Segmentation & Its Types | Principles of Marketing | MGT301_Topic0797:56
  50. 80Geographic Segmentation | Principles of Marketing | MGT301_Topic0804:40
  51. 81Demographic Segmentation | Principles of Marketing | MGT301_Topic0812:44
  52. 82Principles of Marketing | Behavioural Segmentation | MGT301_Topic0825:16
  53. 83Segmenting Business Markets | Principles of Marketing | MGT301_Topic0832:00
  54. 84Requirements for Effective Segmentation | Principles of Marketing | MGT301_Topic0844:14
  55. 85Market Targeting | Principles of Marketing | MGT301_Topic0854:37
  56. 86Target Marketing Strategies | Principles of Marketing | MGT301_Topic0863:50
  57. 87Niche and Micro Marketing | Principles of Marketing | MGT301_Topic0875:38
  58. 88Differentiation & Positioning | Principles of Marketing | MGT301_Topic0888:13
  59. 89Value Proposition | Principles of Marketing | MGT301_Topic0896:44
  60. 90Product, Brands & Services | Principles of Marketing | MGT301_Topic09010:47
  61. 91Product Types | Principles of Marketing | MGT301_Topic0916:56
  62. 92Classification of Consumer Products | Principles of Marketing | MGT301_Topic0926:01
  63. 93Industrial Products | Principles of Marketing | MGT301_Topic0933:58
  64. 94What is a Product? | Principles of Marketing | MGT301_Topic0948:23
  65. 95Individual Product Decisions | Principles of Marketing | MGT301_Topic0958:33
  66. 96Brand, Packaging & Labeling | Principles of Marketing | MGT301_Topic0968:16
  67. 97Product Line | Principles of Marketing | MGT301_Topic09711:08
  68. 98Brand & Branding I | Principles of Marketing | MGT301_Topic0986:32
  69. 99Brand & Branding II | Principles of Marketing | MGT301_Topic0994:52
  70. 100Brand Sponsorship | Principles of Marketing | MGT301_Topic1003:23
  71. 101Brand Development Strategies | Principles of Marketing | MGT301_Topic1016:25
  72. 102Services Marketing | Principles of Marketing | MGT301_Topic1026:28
  73. 103Service Profit Chain | Principles of Marketing | MGT301_Topic1035:42
  74. 104New Product Development | Principles of Marketing | MGT301_Topic1049:43
  75. 105New Product Development Process | Principles of Marketing | MGT301_Topic1055:05
  76. 106New Product Failures | Principles of Marketing | MGT301_Topic1064:09
  77. 107Product Life Cycle | MGT301_Topic1077:55
  78. 108Price & Pricing I | Principles of Marketing | MGT301_Topic1085:26
  79. 109Price & Pricing II | Principles of Marketing | MGT301_Topic1095:38
  80. 110Factors Affecting Pricing I | Principles of Marketing | MGT301_Topic1107:11
  81. 111Factors Affecting Pricing II | Principles of Marketing | MGT301_Topic1117:08
  82. 112Pricing Methods I | Principles of Marketing | MGT301_Topic1124:40
  83. 113Pricing Methods II | Principles of Marketing | MGT301_Topic1136:45
  84. 114Special Pricing Concepts | Principles of Marketing | MGT301_Topic1144:02
  85. 115Principles of Marketing | Pricing Strategies | MGT301_Topic1155:08
  86. 116Product Mix Pricing Strategies | Principles of Marketing | MGT301_Topic1168:18
  87. 117Price Adjustment Strategies | Principles of Marketing | MGT301_Topic1176:01
  88. 118Price Changes | Principles of Marketing | MGT301_Topic1184:57
  89. 119What is Promotion? | Principles of Marketing | MGT301_Topic1196:55
  90. 120What is Promotion Mix? | Principles of Marketing | MGT301_Topic1207:10
  91. 121Advertising | Principles of Marketing | MGT301_Topic1217:07
  92. 122Sales Promotion | Principles of Marketing | MGT301_Topic1223:51
  93. 123Personal Selling | Principles of Marketing | MGT301_Topic1233:02
  94. 124Public Relations | Principles of Marketing | MGT301_Topic1243:28
  95. 125Direct & Digital Marketing | Principles of Marketing | MGT301_Topic1253:18
  96. 126Content Marketing | Principles of Marketing | MGT301_Topic1262:23
  97. 127Integrated Marketing Communication | Principles of Marketing | MGT301_Topic1273:37
  98. 128Developing Effective Marketing Communication | Principles of Marketing | MGT301_Topic1287:27
  99. 129AIDA Model | Principles of Marketing | MGT301_Topic1294:33
  100. 130Types of Promotion Appeals | Principles of Marketing | MGT301_Topic1305:48
  101. 131Media | Principles of Marketing | MGT301_Topic1315:16
  102. 132Setting Promotion Budget | Principles of Marketing | MGT301_Topic1325:32
  103. 133Promotion Mix Strategies | Principles of Marketing | MGT301_Topic1334:10
  104. 134Concluding Promotion | Principles of Marketing | MGT301_Topic1349:26
  105. 135What is Place/Distribution? | Principles of Marketing | MGT301_Topic1358:13
  106. 136Value Delivery Network | Principles of Marketing | MGT301_Topic1369:20
  107. 137Intermediaries | Principles of Marketing | MGT301_Topic1377:15
  108. 138Value Adding by Channel Members | Principles of Marketing | MGT301_Topic13811:25
  109. 139Channel Levels | Principles of Marketing | MGT301_Topic1394:18
  110. 140Marketing Channel | MGT301_Topic14010:51
  111. 141Multichannel Distribution System | Principles of Marketing | MGT301_Topic1413:27
  112. 142Types of Distribution | Principles of Marketing | MGT301_Topic1426:54
  113. 143Channel Management Decisions| Principles of Marketing | MGT301_Topic1433:24
  114. 144Sustainable Marketing | Principles of Marketing | MGT301_Topic14411:47
  115. 145Criticism of Marketing | Principles of Marketing | MGT301_Topic14511:10
  116. 146Marketing's Impact on Individual | Principles of Marketing | MGT301_Topic1469:05
  117. 147Marketing's Impact on Society | Principles of Marketing | MGT301_Topic1477:39
  118. 148Consumerism | Principles of Marketing | MGT301_Topic1487:49
  119. 149Environmentalism | Principles of Marketing | MGT301_Topic1495:59
  120. 150Design for Environmentalism | Principles of Marketing | MGT301_Topic1504:58
  121. 151Sustainable Marketing Principles | Principles of Marketing | MGT301_Topic1517:55
  122. 152Deficient Products | Principles of Marketing | MGT301_Topic1523:49
  123. 153Marketing Ethics | Principles of Marketing | MGT301_Topic1538:19
  124. 154Course Conclusion | Principles of Marketing | MGT301_Topic1544:19

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