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VU MGT301: Principles of Marketing (Virtual University of Pakistan)

By Virtual University of Pakistan

Course audio
Course audio: Urdu + English
Level
Beginner
Length
154 lessons · 16.9 hours

What you'll be able to do

  • Explain the core marketing concepts and orientations
  • Describe the consumer buyer decision process
  • Apply segmentation, targeting and positioning
  • Plan the product, price and promotion mix

About this course

The Virtual University of Pakistan's MGT301 Principles of Marketing course, published as 154 short topic videos of 5 to 14 minutes, about 17 hours. After the course introduction, recommended readings and how to study, it defines marketing and the marketing orientations, then covers marketing strategy and the marketing environment, consumer buyer behaviour and the buyer decision process, customer-driven strategy (segmentation, targeting, positioning and the value proposition), products and brands including brand sponsorship, the factors that affect pricing, the promotion mix, sales promotion and finally sustainable marketing. Lectures are in English with Urdu explanation, following a standard Kotler-style textbook outline.

Before you start: No prior knowledge needed

Syllabus

154 lessons · 16:51:55 in total

  1. 1Introduction | Principles of Marketing | MGT301_Topic00111:07
  2. 2Recommended Readings | Principles of Marketing | MGT301_Topic0025:23
  3. 3How to Study? | Principles of Marketing | MGT301_Topic0036:35
  4. 4Course Activities & Assessments | Principles of Marketing | MGT301_Topic00413:40
  5. 5Marketing and My Life | Principles of Marketing| MGT301_Topic0054:54
  6. 6What is Marketing? | Principles of Marketing | MGT301_Topic00610:17
  7. 7Defining Marketing | Principles of Marketing |MGT301_Topic0075:22
  8. 8Marketing Vocabulary I | Principles of Marketing | MGT301_Topic0088:50
  9. 9Marketing Vocabulary II | Principles of Marketing | MGT301_Topic0097:47
  10. 10Marketing As Demand Management | Principles of Marketing | MGT301_Topic0108:43
  11. 11Demand Situations | Principles of Marketing | MGT301_Topic0119:14
  12. 12Marketing Orientations I | Principles of Marketing | MGT301_Topic0128:51
  13. 13Marketing Orientations II | Principles of Marketing | MGT301_Topic0137:52
  14. 14Defining Marketing Management | Principles of Marketing | MGT301_Topic0147:21
  15. 15Managing Customer Relationships | Principles of Marketing | MGT301_Topic0157:52
  16. 16Capturing Customer Value | Principles of Marketing | MGT301_Topic0166:55
  17. 17New Trends in Marketing | Principles of Marketing | MGT301_Topic0176:10
  18. 18Changing Marketing Landscape | Principles of Marketing | MGT301_Topic0188:41
  19. 19How Does Marketing Work? | Principles of Marketing | MGT301_Topic01911:20
  20. 20The Marketing Environment | Principles of Marketing | MGT301_Topic0209:07
  21. 21Marketing Micro Environment | Principles of Marketing | MGT301_Topic0217:34
  22. 22Actors of Microenvironment | Principles of Marketing | MGT301_Topic0227:51
  23. 23Principles of Marketing | MGT301_Topic0237:35
  24. 24Publics II | Principles of Marketing | MGT301_Topic0246:59
  25. 25The Macroenvironment | Principles of Marketing | MGT301_Topic0255:18
  26. 26Demographic Environment | Principles of Marketing | MGT301_Topic0269:42
  27. 27Economic Environment | Principles of Marketing | MGT301_Topic0279:55
  28. 28Natural Environment | Principles of Marketing | MGT301_Topic0286:38
  29. 29Technological Environment I | Principles of Marketing | MGT301_Topic0294:41
  30. 30Technological Environment II | Principles of Marketing | MGT301_Topic0303:32
Show all 154 lessons
  1. 31Political Environment | Principles of Marketing | MGT301_Topic0314:51
  2. 32Cultural Environment | Principles of Marketing | MGT301_Topic0323:05
  3. 33Responding to Environment | Principles of Marketing | MGT301_Topic0335:51
  4. 34Organization & Marketing Strategy | Principles of Marketing | MGT301_Topic0346:21
  5. 35Environment Analysis | Principles of Marketing | MGT301_Topic0354:41
  6. 36Internal Analysis | Principles of Marketing | MGT301_Topic0365:41
  7. 37Vision | Principles of Marketing | MGT301_Topic0376:20
  8. 38Mission | Principles of Marketing | MGT301_Topic0382:30
  9. 39Objectives | Principles of Marketing | MGT301_Topic0395:41
  10. 40Business Portfolio | Principles of Marketing | MGT301_Topic0404:41
  11. 41Portfolio Analysis, BCG Matrix | Principles of Marketing | MGT301_Topic0419:46
  12. 42Product-Market Expansion Grid | Principles of Marketing | MGT301_Topic0426:47
  13. 43Value Chain | Principles of Marketing | MGT301_Topic0436:55
  14. 44Market Segmentation | Principles of Marketing | MGT301_Topic04410:44
  15. 45Managing Marketing Strategy | Principles of Marketing | MGT301_Topic0453:45
  16. 46Return on Marketing Investment | Principles of Marketing | MGT301_Topic0463:59
  17. 47Managing Marketing Information | Principles of Marketing | MGT301_Topic04710:46
  18. 48Internal data | Principles of Marketing | MGT301_Topic0488:01
  19. 49How does Marketing Information System Work? | MGT301_Topic0494:03
  20. 50Marketing Research Process | Principles of Marketing | MGT301_Topic0506:32
  21. 51Types of Research | Principles of Marketing | MGT301_Topic0517:11
  22. 52Meaning of Data | Principles of Marketing | MGT301_Topic0526:17
  23. 53Types of Research Techniques | Principles of Marketing | MGT301_Topic0537:16
  24. 54Different Contact Methods for Data Collection | Principles of Marketing | MGT301_Topic0545:35
  25. 55Consumer Buyer Behaviour | Principles of Marketing | MGT301_Topic0558:22
  26. 56Characteristics Affecting Consumer Buyer Behaviour | Principles of Marketing | MGT301_Topic0564:11
  27. 57Cultural factors I | Principles of Marketing | MGT301_Topic0578:13
  28. 58Cultural factors II | Principles of Marketing | MGT301_Topic0586:58
  29. 59Social Class | Principles of Marketing | MGT301_Topic0596:34
  30. 60Social Factors | Principles of Marketing | MGT301_Topic0605:31
  31. 61Personal Factors | Principles of Marketing | MGT301_Topic0615:08
  32. 62Personality | Principles of Marketing | MGT301_Topic0623:23
  33. 63Psychological Factors | Principles of Marketing | MGT301_Topic0638:17
  34. 64Perception | Principles of Marketing | MGT301_Topic0644:07
  35. 65Belief & Attitudes | Principles of Marketing | MGT301_Topic0654:45
  36. 66Types of Buyer Decision Behaviours | Principles of Marketing | MGT301_Topic0665:00
  37. 67Buyer Decision process | Principles of Marketing | MGT301_Topic0675:05
  38. 68Decision Process for New Products | Principles of Marketing | MGT301_Topic0684:27
  39. 69Influences on New Product Adoption | Principles of Marketing | MGT301_Topic0696:32
  40. 70Business Buyer Behaviour | Principles of Marketing | MGT301_Topic0708:46
  41. 71Business Buying Process | Principles of Marketing | MGT301_Topic0715:40
  42. 72Influences on Business Buyer Behaviour | MGT301_Topic0729:09
  43. 73Types of Buying Situations | Principles of Marketing | MGT301_Topic0734:30
  44. 74Participants of Business Buying Process | Principles of Marketing | MGT301_Topic0746:18
  45. 75Buying in Businesses | Principles of Marketing | MGT301_Topic0758:39
  46. 76Institutional Markets | Principles of Marketing | MGT301_Topic0766:29
  47. 77MGT301_Topic07711:10
  48. 78Customer Driven Marketing Strategy | Principles of Marketing | MGT301_Topic0785:15
  49. 79Market Segmentation & Its Types | Principles of Marketing | MGT301_Topic0797:56
  50. 80Geographic Segmentation | Principles of Marketing | MGT301_Topic0804:40
  51. 81Demographic Segmentation | Principles of Marketing | MGT301_Topic0812:44
  52. 82Principles of Marketing | Behavioural Segmentation | MGT301_Topic0825:16
  53. 83Segmenting Business Markets | Principles of Marketing | MGT301_Topic0832:00
  54. 84Requirements for Effective Segmentation | Principles of Marketing | MGT301_Topic0844:14
  55. 85Market Targeting | Principles of Marketing | MGT301_Topic0854:37
  56. 86Target Marketing Strategies | Principles of Marketing | MGT301_Topic0863:50
  57. 87Niche and Micro Marketing | Principles of Marketing | MGT301_Topic0875:38
  58. 88Differentiation & Positioning | Principles of Marketing | MGT301_Topic0888:13
  59. 89Value Proposition | Principles of Marketing | MGT301_Topic0896:44
  60. 90Product, Brands & Services | Principles of Marketing | MGT301_Topic09010:47
  61. 91Product Types | Principles of Marketing | MGT301_Topic0916:56
  62. 92Classification of Consumer Products | Principles of Marketing | MGT301_Topic0926:01
  63. 93Industrial Products | Principles of Marketing | MGT301_Topic0933:58
  64. 94What is a Product? | Principles of Marketing | MGT301_Topic0948:23
  65. 95Individual Product Decisions | Principles of Marketing | MGT301_Topic0958:33
  66. 96Brand, Packaging & Labeling | Principles of Marketing | MGT301_Topic0968:16
  67. 97Product Line | Principles of Marketing | MGT301_Topic09711:08
  68. 98Brand & Branding I | Principles of Marketing | MGT301_Topic0986:32
  69. 99Brand & Branding II | Principles of Marketing | MGT301_Topic0994:52
  70. 100Brand Sponsorship | Principles of Marketing | MGT301_Topic1003:23
  71. 101Brand Development Strategies | Principles of Marketing | MGT301_Topic1016:25
  72. 102Services Marketing | Principles of Marketing | MGT301_Topic1026:28
  73. 103Service Profit Chain | Principles of Marketing | MGT301_Topic1035:42
  74. 104New Product Development | Principles of Marketing | MGT301_Topic1049:43
  75. 105New Product Development Process | Principles of Marketing | MGT301_Topic1055:05
  76. 106New Product Failures | Principles of Marketing | MGT301_Topic1064:09
  77. 107Product Life Cycle | MGT301_Topic1077:55
  78. 108Price & Pricing I | Principles of Marketing | MGT301_Topic1085:26
  79. 109Price & Pricing II | Principles of Marketing | MGT301_Topic1095:38
  80. 110Factors Affecting Pricing I | Principles of Marketing | MGT301_Topic1107:11
  81. 111Factors Affecting Pricing II | Principles of Marketing | MGT301_Topic1117:08
  82. 112Pricing Methods I | Principles of Marketing | MGT301_Topic1124:40
  83. 113Pricing Methods II | Principles of Marketing | MGT301_Topic1136:45
  84. 114Special Pricing Concepts | Principles of Marketing | MGT301_Topic1144:02
  85. 115Principles of Marketing | Pricing Strategies | MGT301_Topic1155:08
  86. 116Product Mix Pricing Strategies | Principles of Marketing | MGT301_Topic1168:18
  87. 117Price Adjustment Strategies | Principles of Marketing | MGT301_Topic1176:01
  88. 118Price Changes | Principles of Marketing | MGT301_Topic1184:57
  89. 119What is Promotion? | Principles of Marketing | MGT301_Topic1196:55
  90. 120What is Promotion Mix? | Principles of Marketing | MGT301_Topic1207:10
  91. 121Advertising | Principles of Marketing | MGT301_Topic1217:07
  92. 122Sales Promotion | Principles of Marketing | MGT301_Topic1223:51
  93. 123Personal Selling | Principles of Marketing | MGT301_Topic1233:02
  94. 124Public Relations | Principles of Marketing | MGT301_Topic1243:28
  95. 125Direct & Digital Marketing | Principles of Marketing | MGT301_Topic1253:18
  96. 126Content Marketing | Principles of Marketing | MGT301_Topic1262:23
  97. 127Integrated Marketing Communication | Principles of Marketing | MGT301_Topic1273:37
  98. 128Developing Effective Marketing Communication | Principles of Marketing | MGT301_Topic1287:27
  99. 129AIDA Model | Principles of Marketing | MGT301_Topic1294:33
  100. 130Types of Promotion Appeals | Principles of Marketing | MGT301_Topic1305:48
  101. 131Media | Principles of Marketing | MGT301_Topic1315:16
  102. 132Setting Promotion Budget | Principles of Marketing | MGT301_Topic1325:32
  103. 133Promotion Mix Strategies | Principles of Marketing | MGT301_Topic1334:10
  104. 134Concluding Promotion | Principles of Marketing | MGT301_Topic1349:26
  105. 135What is Place/Distribution? | Principles of Marketing | MGT301_Topic1358:13
  106. 136Value Delivery Network | Principles of Marketing | MGT301_Topic1369:20
  107. 137Intermediaries | Principles of Marketing | MGT301_Topic1377:15
  108. 138Value Adding by Channel Members | Principles of Marketing | MGT301_Topic13811:25
  109. 139Channel Levels | Principles of Marketing | MGT301_Topic1394:18
  110. 140Marketing Channel | MGT301_Topic14010:51
  111. 141Multichannel Distribution System | Principles of Marketing | MGT301_Topic1413:27
  112. 142Types of Distribution | Principles of Marketing | MGT301_Topic1426:54
  113. 143Channel Management Decisions| Principles of Marketing | MGT301_Topic1433:24
  114. 144Sustainable Marketing | Principles of Marketing | MGT301_Topic14411:47
  115. 145Criticism of Marketing | Principles of Marketing | MGT301_Topic14511:10
  116. 146Marketing's Impact on Individual | Principles of Marketing | MGT301_Topic1469:05
  117. 147Marketing's Impact on Society | Principles of Marketing | MGT301_Topic1477:39
  118. 148Consumerism | Principles of Marketing | MGT301_Topic1487:49
  119. 149Environmentalism | Principles of Marketing | MGT301_Topic1495:59
  120. 150Design for Environmentalism | Principles of Marketing | MGT301_Topic1504:58
  121. 151Sustainable Marketing Principles | Principles of Marketing | MGT301_Topic1517:55
  122. 152Deficient Products | Principles of Marketing | MGT301_Topic1523:49
  123. 153Marketing Ethics | Principles of Marketing | MGT301_Topic1538:19
  124. 154Course Conclusion | Principles of Marketing | MGT301_Topic1544:19

What to take next

Videos by Virtual University of Pakistan, played from their official YouTube channel. Subscribe on YouTube

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Lessons listed from the official YouTube playlist. Full playlist on YouTube

Lessons last checked Oct 2026. Course summary and lesson structure by Sabaq.

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