Google Digital Marketing & E-commerce Certificate Lessons (Grow with Google)

Google's own Grow with Google channel publishes lessons from its Digital Marketing & E-commerce Certificate. The lessons start with an introduction to the field, the customer journey and marketing funnel, strategy and measuring success, then cover attracting customers: understanding and applying SEO, search and display advertising, social media marketing, strategy and publishing, listening and engagement, paid social and analytics, followed by email marketing. It suits beginners who want a structured, professional overview; the certificate itself is earned separately on Coursera.